New Delhi, May 11: The Badminton Association of India has entered into a historic, multi-crore partnership with Yonex Sunrise that is expected to take Indian badminton to the next level.
BAI President Dr Himanta Biswa Sarma announced this on Friday, revealing that Yonex will supply equipment to BAI for all their tournaments, camps and academies. In return, the equipment-manufacturing giants will hold title sponsorship rights for all tournaments held under the aegis of the federation.
The three-year deal which is close to 75 crores will make BAI the first Olympic sports federation in the country to enter into such a mega commercial partnership.
“We would like to thank Yonex-Sunrise for their continuous support to Indian badminton. We are really very happy with this new deal going through and will give us financial stability going forward and will help us to develop and promote the sport further in the country,” president Dr. Sarma said.
“This is a huge development for badminton in the country and further cements our reputation as one of the best Olympic sports federations in India. This is unprecedented and will take Badminton to the next level in the country,” Mr. Ajay Singhania, secretary general of BAI, said.
The contract which was penned on Thursday evening was done after the new BAI body headed by Dr.Sarma invited tenders from leading equipment companies in India.